How to Write Your Strategic Positioning Statements - dummies.
Your positioning statement will dictate how your business approaches sales, growth, marketing, and even how you build the product(s) or service(s) you offer customers. Whenever a customer interacts with your brand — whether it’s on your homepage, an advertisement, a social media post, or an email — the experience will reflect your brand and what you include in your positioning statement.
Different brands have different positioning statements, but when you analyze most of them, we can notice some similarities. Use this time-tested and widely-used positioning statement framework: Positioning Statement Framework. Remember that this is the place where you need to be succinct and make every word count. But you also must to be sure that you capture everything you need to. So in.
A brand positioning statement is a sentence or two explaining what your brand does, who exactly your brand is targeting, what benefits your brand brings to the market, and the “proof” you have that you’re the one for the job. While that may sound like a mouthful, it’s actually just a really concise way of explaining the benefit that your brand brings to the world.
A positioning statement helps bring clarity and focus to your marketing strategy and leverages your expertise to promote and grow your business. It helps you define your advertising tactics; and, it gives you a point of reference from which to make decisions regarding everything about your image: your brand name and its essence, your product and its packaging, and your advertising campaigns. A.
Start Writing Your Brand Positioning Statement. Your brand positioning statement will help you hone your vision for the company. Refer to it to ensure you’re still operating in alignment. Use it when it comes time to make decisions for your next marketing campaigns, too. Marketing can be very complicated. If you’re struggling with matching.
The positioning statement, while small, wields a lot of power to define corporate policy and set branding initiatives. It has a lot of bang for its buck. Position statements are usually refined by corporate, but an individual or sole proprietor might write their own position statement as well. They are the piece of corporate identity that regulates interaction style.
By far, my favorite positioning statement formula or template is from Geoff Moore’s book Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.